Birth of the Revival

The Rugged Revival was born from a simple idea... we couldn’t find the kind of Country and Americana podcasts we wanted to listen to - so we made it ourselves!

Despite the incredible Independent Country & Americana talent out there, it was near impossible to find a UK-based platform that truly championed those musicians. So, with zero experience and a budget held together by duct tape, TJ hit record. It was a nervous start, but thanks to the support of our early guests such as Jack Browning, Josh Mitcham, and Adam Hood, The Rugged Revival quickly found its rhythm and place in the online world.

Then came Ronnie. After TJ shared the concept, he immediately jumped in. Ronnie is a lover of classic country (and worlds biggest George Jones fan!) and honest songwriting, he brought even more heart to the project. What started as a podcast soon grew into a mission - and now, a movement.

Our Mission

It's simple. We’re here to give a platform to Independent Country, Americana, and Roots artists. Whether you’re an artist, a fan, or in the industry, we’re creating a space where everyone is seen, heard, and supported.

This is more than just a podcast. It’s a community built around real stories, real songs, and real people.

Building Bridges Between the UK and US Scenes

We're proud to be a grassroots UK-based project, but our ears are always tuned to what’s happening across the pond. One thing that makes us unique is our commitment to bridging the UK and US music scenes, helping artists connect with new audiences and fresh opportunities.

Through episodes featuring artists from Kentucky to Essex, we’re building something rare: an international revival of independent roots music.

Beyond the Podcast

We’ve grown into more than just a podcast. Our content now includes:

We're learning as we go, but we're going to give it everything we've got. So, come and join us on this ride! 

Join the Revival

At The Rugged Revival, we believe real music needs real support. Through authentic conversations, stripped-back live sessions, and boots-on-the-ground support for artists and touring acts, we're helping create something bigger than a brand - we're nurturing a movement. And you can be part of it.

Want To Partner With Us?

Supporting The Rugged Revival isn’t just sponsorship - it’s investment in a mission. Your support helps us:

  • Film & produce The Grit Sessions – raw, stripped back acoustic performances in unique UK locations
  • Run The Rugged Revival Podcast – amplifying the stories behind the songs
  • Support UK tours for overseas independent artists – creating real transatlantic bridges
  • Grow our community & digital platform – so more people discover the artists they love
  • Connect fans, artists, venues, and industry allies – because music thrives in good company

The Impact of Your Support

Thanks to our existing partners and sponsors, we've already helped:

Who We’re Calling On

If you believe in the power of independent music and want to help it grow, we’d love to hear from you. We’re looking for:

  • Podcast Sponsors – support a single episode, or an entire series
  • Grit Sessions Partners – co-brand with us on our flagship live performance series
  • Tour Supporters – help us bring overseas artists to the UK
  • Venue Hosts – own a special space? Let’s collaborate on unforgettable live performances
  • Like-minded Brands – clothing, coffee, festivals, boots, vinyl - if your ethos aligns with ours, let’s talk
  • Industry Connectors – if you’re part of the music ecosystem, there’s a place at this table for you

Let’s Build Something Together

We’re growing fast - and we’re doing it with purpose. Whether you’re a business, a venue, a label, or a die-hard music fan with a big idea, your support helps us keep The Rugged Revival thriving.

Email us at ruggedrevival@hotmail.com